Advertising field offers a range of lucrative, interesting careers. The job in this field is categorised into two, executive and creative.Executive side include Client Servicing, Market Research and Media Research. Creative side consist of copywriters, scriptwriters, visualizes, photographers and typographers.

The executive department understands client needs, find new business and retains existing business, selects the appropriate media, analysis timing and placement of advertisements and negotiate the financial aspects of the deal.

CAREER OPTIONS AVAILABLE IN EXECUTIVE DEPARTMENT ARE:

1. Client Servicing : The Client Servicing department is the link between the client and the agency. This department is responsible for meeting prospective clients and getting business for the company. It involves a study of the client, the product and the market; an analysis of consumer behaviour and marketing; a knowledge of all available media and their cost effectiveness, and a strategic plan to be presented to the client. Those in client servicing must therefore interact with clients, gather information, oversee research where necessary, gauge consumer attitudes and based on this, work along with the various departments of the agency to formulate the most appropriate and effective advertising strategy within the specified budget.

QUALIFICATIONS REQUIRED :
- Graduates / MBAs
- Knowledge of Computers

  SKILLS REQUIRED :
- Excellent Communication Skills
- Good convincing skills
- Costumer focused

2. Market Research : This is the department which surveys the market and analyses and studies consumer behavior about a product or service. They are involved with collection of data- information about the consumer, the market, existing competition and so on. The research studies provide basic information to the manufacturer, for planning a new product.

QUALIFICATIONS REQUIRED :
- Graduates or MBAs preferably in marketing / advertising

  SKILLS REQUIRED:
- A team player
- Strong multi tasking capabilities
- Good research analytical skills

3. Media Planning/Research : Media Department is responsible for the planning, scheduling, booking and purchase of space and time (in newspapers, magazines, radio and TV, and outdoor hoardings). The media department must therefore devise the most effective use for an advertising budget to effectively

QUALIFICATIONS REQUIRED :
- Graduates or MBAs preferably in marketing / advertising / Communication
- PG in marketing / mass communication

SKILLS REQUIRED :
- Excellent Communication Skills
- Good planning skills
- Ability to work under pressures

4. Creative department creates the advertisement copy. They verbalize and visualize the specific need of the client. As ad films are also a part of film making career options of film are related to this field. The Creative department designs and conceptualizes the advertisement. This consists of copywriting department and art department.

Copywriting department works on text for the ad and themes for campaign. Art department visualises the campaign.

QUALIFICATIONS REQUIRED :
- Graduates in any specialization
- Post Graduate in Mass Communication / Journalism